Not being found on search engines? Start by adding articles to your ‘blog

Written By Chris Shirley MA FRGS

If your website looks good but isn’t being found on Google, you are not alone. Many SMEs invest in a smart design, publish a few core pages, then wait for traffic that never really arrives. The problem usually is not the design, it is discoverability. One of the simplest and most effective ways to fix this is by adding articles to your website blog.

 

// Search engines favour websites that are active, relevant and useful.

A static site with five pages rarely gives Google enough information to understand what you do, who you do it for, and why you are credible. Articles change that. Each well written post becomes another opportunity for your business to appear in search results.

A blog allows you to target specific questions your customers are already asking. These might be practical, niche or problem focused queries rather than broad keywords.

For example, instead of trying to rank for “project management software”, a SaaS company might target searches like “best project management software for remote teams” or “when should a growing startup move off spreadsheets”. These are lower volume searches, but they attract people with genuine intent.

Articles also help demonstrate expertise. When a potential customer lands on your site and sees thoughtful, relevant content, it builds trust quickly. You are no longer just another supplier, you become a knowledgeable partner who understands their challenges. This is particularly important for service-based businesses where trust plays a major role in buying decisions.

// From a technical perspective, blogs give search engines more content to index.

Each article adds new keywords, internal links and signals of relevance. Over time, this improves your site’s overall authority. Importantly, consistency matters more than frequency. One useful article per month is far more effective than publishing five in a rush and then stopping altogether.

It is also worth noting that blog content supports more than just SEO. Articles can be reused across LinkedIn, newsletters and sales conversations. They give your team something concrete to point to when explaining your value, and they keep your website from feeling dormant.

The key is to write with purpose. Avoid generic marketing language or articles written purely to fill space. Focus on real questions, real problems and clear explanations. Write as if you are speaking directly to a prospective client who is trying to make a decision.

If your website is not being found, the solution does not always require a full redesign or expensive ad spend. Often, it starts with showing up consistently and clearly. Adding articles to your blog is one of the most accessible ways to do exactly that.

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Chris Shirley MA FRGS

About the Author:

Chris is the founder of Hiatus.Design, a mission-driven branding and website design company that works with clients all over the world.

Over the course of his life, he has travelled to more than 60 countries across six continents, earned two Guinness World Records, completed the legendary Marathon des Sables, summited Mont Blanc and unclimbed peaks in Asia, become a Fellow of the Royal Geographical Society (FRGS), rowed across the Atlantic Ocean and obtained a Masterʼs degree in Business Management (MA).

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