PR & Media Relations
We help defence, space and resilience tech innovators build relationships with the media, secure meaningful coverage and get their stories in front of the right audiences.
From press releases and media outreach to expert commentary and industry features, we turn your news, expertise and capabilities into opportunities to raise your profile and strengthen credibility.
How We Work
Our PR & Media Relations process is designed to build visibility, establish credibility and create meaningful connections with relevant media and industry platforms. We combine strategic communications, compelling storytelling and sector knowledge to ensure your business has something worth saying, and gets it heard by the right people.
1. Discovery & Media Audit
We start by understanding your business, communications objectives, key audiences and existing media presence. We identify the stories worth telling, the publications that matter and where greater media visibility could support your wider business goals.
2. Story Development & Positioning
We identify newsworthy developments, expertise and perspectives that could capture media interest. This might include product launches, funding announcements, new partnerships, contract wins, company milestones or expert commentary on emerging industry challenges.
3. Media Strategy & Targeting
We identify relevant journalists, editors, publications, broadcasters, podcasts and industry platforms. We build a targeted media approach based on your sector, audiences and objectives, prioritising meaningful coverage over simply chasing column inches.
4. Press Materials & Content Creation
We develop the materials needed to communicate your story professionally and consistently. This can include press releases, media statements, executive profiles, supporting imagery, interview briefs, opinion pieces and expert commentary.
5. Media Outreach & Relationship Building
We coordinate targeted media outreach, facilitate introductions and help position your spokespeople for relevant interviews, features and industry discussions. We focus on building relationships that can deliver value beyond a single announcement or news cycle.
6. Coverage & Ongoing Reputation
We monitor media coverage, assess audience reach and identify opportunities to build on the conversations generated. From maintaining a consistent industry presence to supporting communications around significant announcements, we help keep your business visible, credible and part of the wider conversation.