Beware of Choice Overload!
Most websites don’t fail because the product is bad. They fail because the visitor lands, looks around, and thinks, “What the hell do I do next.”
That moment is often the result of choice overload. Too much text, too many buttons, too many pages, too many “priorities” all shouting at once.
This is where Hick’s Law comes in.
The Role Your Website Plays in Getting You Sales
Your website isn’t just a digital shopfront, it’s your best salesperson.
It works 24/7, never takes a holiday, and shapes your customer’s first impression long before they speak to you.
When attention spans are short and options are endless, your site has just a few seconds to make someone feel they’ve come to the right place.
If You Want More Engagement, Stop Ignoring Your Hero Tagline
When visitors land on your website, you have less than five seconds to make a good impression.
In that tiny window, they’ll decide whether to stay or go.
And the first thing they read, is your hero tagline, that tells people who you are, what you do, and why they should care. If it’s vague, full of jargon, or simply missing, you’re wasting prime digital real estate.