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Hiatus - Mission-Driven Digital Design Co
Hiatus - Mission-Driven Digital Design Co
↓ Resources
Our Advice on Growing a Brand
Website Design tips
Brand Growth Podcast
About Us
↓ Case Studies
Defence & Security
Technology
Business & Consultancies
Sports & Adventures
Charities & Social Enterprises
Real Estate & Construction
Lifestyle Brands
↓ Our Services
Website Design
Branding
Visual Design
↳ Get a Quote
Folder: ↓ Resources
About Us
Folder: ↓ Case Studies
Folder: ↓ Our Services
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Our Advice on Growing a Brand
Website Design tips
Brand Growth Podcast
Back
Defence & Security
Technology
Business & Consultancies
Sports & Adventures
Charities & Social Enterprises
Real Estate & Construction
Lifestyle Brands
Back
Website Design
Branding
Visual Design
Scale-up series: What are your brand ‘touchpoints’?
growth marketing, digital marketing, stage 4 action, stage 3 decision, stage 2 interest, stage 1 awareness, AIDA, prospective leads, graphic design, logo, brand design, conversion funnel, marketing funnel, experiential marketing, content marketing, persuasion marketing, Invitational marketing, sales funnel, Sales pipeline, competitors, customers, brand channels, experiential branding, experiential, physical design, digital design, packaging design, packaging, website, branding agency, design agency, creative agency, digital marketing strategy, branding, brand, Touchpoints Chris Shirley MA FRGS 2/9/23 growth marketing, digital marketing, stage 4 action, stage 3 decision, stage 2 interest, stage 1 awareness, AIDA, prospective leads, graphic design, logo, brand design, conversion funnel, marketing funnel, experiential marketing, content marketing, persuasion marketing, Invitational marketing, sales funnel, Sales pipeline, competitors, customers, brand channels, experiential branding, experiential, physical design, digital design, packaging design, packaging, website, branding agency, design agency, creative agency, digital marketing strategy, branding, brand, Touchpoints Chris Shirley MA FRGS 2/9/23

Scale-up series: What are your brand ‘touchpoints’?

As a digital brand experience agency, we work with many clients from different sectors and markets, however, notice terms are used interchangeably, and wrong in some circumstances. So, over a series of articles, we wanted to clarify how we see the meaning of industry terms, starting with brand touchpoints.

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What invitational marketing is, and why your strategy should include it.
growth marketing, digital marketing, stage 4 action, stage 3 decision, stage 2 interest, stage 1 awareness, AIDA, prospective leads, graphic design, logo, brand design, conversion funnel, marketing funnel, experiential marketing, content marketing, persuasion marketing, Invitational marketing, sales funnel, Sales pipeline Chris Shirley MA FRGS 1/30/23 growth marketing, digital marketing, stage 4 action, stage 3 decision, stage 2 interest, stage 1 awareness, AIDA, prospective leads, graphic design, logo, brand design, conversion funnel, marketing funnel, experiential marketing, content marketing, persuasion marketing, Invitational marketing, sales funnel, Sales pipeline Chris Shirley MA FRGS 1/30/23

What invitational marketing is, and why your strategy should include it.

The focus of invitational marketing is on creating an enjoyable experience for the customer, rather than pushing a hard sell (aka persuasion marketing – we’ll cover this soon). The invitational approach to marketing is often used in industries where building relationships with customers is important, such as in luxury goods, hospitality, and service industries.

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  • We’re a lean design studio registered in the European Union (EU) and the United Kingdom (UK), and work with multi-disciplinary creatives all over the world, so have substantially lower production costs than traditional studios with their big staff and office overheads!

    We ensure these cost savings are passed on to our customers to say thanks for choosing us.

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