Confuse and Lose:
A common trap in copywriting , especially in tech, design, and specialist industries, is when we know a subject deeply, forget what it was like not to know. We assume readers understand the acronyms, the context, the systems… when in fact, we’ve left them behind at the first paragraph.
Website Design vs. Presentation / Pitch Deck Design
When designing information transfer to drive sales conversions (bottom of the funnel) or boost brand awareness (top of the funnel), many businesses make a critical mistake, treating their website like an online pitch deck.
While both serve to communicate your brand’s value and the unique problems your product / service solves, they operate in fundamentally different ways.