Escape the ‘Sea of Same’: How to Win the Fight Against Blending In
It usually starts with best practice overload. Brands look to market leaders for inspiration, and before long, everyone is borrowing from the same style guides, stock photo libraries, and brand templates.
There’s a name for this silent killer of innovation, the “sea of same.”
What is ‘Mindshare’ and How Do You Measure It?
If you’ve not heard of it before, mindshare is the level of awareness, salience, and mental availability a brand occupies in the minds of its target audience.
It's not just about being known, it’s about being remembered first, associated with relevance, trust, and emotional resonance.
Confuse and Lose:
A common trap in copywriting , especially in tech, design, and specialist industries, is when we know a subject deeply, forget what it was like not to know. We assume readers understand the acronyms, the context, the systems… when in fact, we’ve left them behind at the first paragraph.
Website Design vs. Presentation / Pitch Deck Design
When designing information transfer to drive sales conversions (bottom of the funnel) or boost brand awareness (top of the funnel), many businesses make a critical mistake, treating their website like an online pitch deck.
While both serve to communicate your brand’s value and the unique problems your product / service solves, they operate in fundamentally different ways.