The Role Your Website Plays in Getting You Sales
Your website isn’t just a digital shopfront, it’s your best salesperson.
It works 24/7, never takes a holiday, and shapes your customer’s first impression long before they speak to you.
When attention spans are short and options are endless, your site has just a few seconds to make someone feel they’ve come to the right place.
What is Metcalfe’s Law and How Does It Affect Your Website's Success?
Originally formulated by Robert Metcalfe to describe the impact of networking in telecommunications, Metcalfe’s Law states that the value of a network is proportional to the square of the number of connected users. But in the 21st century, the principle has since been applied to social media, digital platforms, and even websites.