If You Want More Engagement, Stop Ignoring Your Hero Tagline

When visitors land on your website, you have less than five seconds to make a good impression. 
 
In that tiny window, they’ll decide whether to stay or go.
 
 And the first thing they read, is your hero tagline, that tells people who you are, what you do, and why they should care. If it’s vague, full of jargon, or simply missing, you’re wasting prime digital real estate.