https://www.hiatus.design/notes daily 0.75 2024-08-15 https://www.hiatus.design/notes/what-is-a-brand-proposition-statement-and-how-it-makes-your-business-more-successful monthly 0.5 2024-08-13 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/90198dc9-ed72-47c5-a8ac-c99b787b07e3/What+is+a+Brand+Proposition+Statement+and+How+It+Makes+Your+Business+More+Successful+-+by+Haus+of+Hiatus+website+design+and+branding+studio+2.jpg Raising Awareness of your Brand - What is a Brand Proposition Statement and How It Makes Your Business More Successful - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/the-problem-with-relying-on-a-single-marketing-activity monthly 0.5 2024-08-15 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1723706119308-3OX6GT30APCJ75GVX8BG/The+Business+Resilience+Benefits+of+Multi-Channel+Marketing+-+by+Haus+of+Hiatus+website+design+and+branding+studio+2.jpg Raising Awareness of your Brand - The Business Resilience Benefits of Multi-Channel Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/dont-build-your-castle-on-rented-land-why-your-digital-marketing-should-start-with-adding-website-content-instead-of-social-media monthly 0.5 2024-05-21 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/13035952-e70b-46de-acc2-fdf7ac68f5d2/Construct+1.jpg Raising Awareness of your Brand - Don’t build your castle on rented land: Why your digital marketing should start with website content instead of social media! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/the-unintended-benefits-of-controversy-marketing monthly 0.5 2024-05-11 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1715454602193-68L06GRS9XIC66ZZD5DU/The+unintended+benefits+of+%27controversy+marketing%27+by+Haus+of+Hiatus%2C+web+and+brand+design+studio+2.jpg Raising Awareness of your Brand - The unintended benefits of 'controversy marketing' - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/curiosity-gap monthly 0.5 2024-05-06 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1b0a7c7a-2429-452b-ba2b-f6de837295de/Want+people+to+engage+with+your+content%3F+You+need+to+add+a+%E2%80%98curiosity+gap%E2%80%99.jpg Raising Awareness of your Brand - Want people to engage with your content? You need to add a ‘curiosity gap’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/what-is-the-fluency-heuristic-and-how-can-it-help-improve-your-marketing-strategy monthly 0.5 2024-03-18 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1710359845284-R3RPPNUTBOG6EIGCUO6G/casette+2.jpg Raising Awareness of your Brand - What is the ‘Fluency Heuristic’ and How Can it Help Improve Your Marketing Strategy? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/why-your-website-probably-isnt-showing-up-in-google-and-what-to-do-about-it monthly 0.5 2024-03-09 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/4c0c0f32-13f4-4f4f-8aa7-d8f5bb9a4eb1/Why+your+website+probably+isn%E2%80%99t+showing+up+in+Google+and+what+to+do+about+it+.jpg Raising Awareness of your Brand - Why your website probably isn’t showing up in Google and what to do about it - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/trouble-getting-leads-show-authority-through-your-own-podcast-heres-how monthly 0.5 2024-02-10 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/586e3b52-cd2e-4510-a183-f2aa626c5ca3/broadcasting+audio+from+podcast+studio+2.jpg Raising Awareness of your Brand - Trouble getting leads? Show authority through your own podcast – here’s how. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/805f7476-3021-4c1b-a6b2-209f12a056fa/fortifeye+metal+logo+3.jpg Raising Awareness of your Brand - Trouble getting leads? Show authority through your own podcast – here’s how. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1675013089357-XRSUUKJ99CL7E99G83A7/best-presentation-2022-12-16-13-37-36-utc+2.jpg Raising Awareness of your Brand - Trouble getting leads? Show authority through your own podcast – here’s how. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/what-are-zillennials monthly 0.5 2024-03-09 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/d7aac144-1646-4875-b51f-b48c8b877429/arcade+copy+2.jpg Raising Awareness of your Brand - What are ‘Zillennials’ and what do they mean to your brand? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/the-main-types-of-marketing-and-where-they-fit-into-your-sales-pipeline monthly 0.5 2024-01-28 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/8dffbaef-a99f-4e5d-83f0-31e0ee24e76d/announcment+square+2.jpg Raising Awareness of your Brand - The 2 main approaches to marketing activity, and where they fit into your sales pipeline - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/the-problems-with-homogeneous-creative-teams-and-how-to-solve-them monthly 0.5 2024-01-28 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/efa44263-0789-49a2-a2ca-46f0c73509b3/MenFashionDiversity+2.jpg Raising Awareness of your Brand - The problems with homogeneous creative teams, and how to solve them. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/what-is-the-law-of-least-mental-effort-and-how-can-you-use-it-to-increase-sales monthly 0.5 2024-01-28 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/22984533-0766-4962-8722-bd28a708654b/large+group+of+people+vector+illustration+2.jpg Raising Awareness of your Brand - What is the ‘Law of Least Mental Effort’ and how can you use it to increase sales? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/upstream-marketing monthly 0.5 2023-09-04 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/f081227d-5d93-4a4f-8ddb-018319c78b10/Upstream+marketing.jpg Raising Awareness of your Brand - Trouble making sales? Try upstream marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/how-growth-marketing-utilises-the-special-forces-approach-to-scale-a-business monthly 0.5 2023-08-29 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1e7b2946-cd0f-4b12-94f8-88b9d5c63cbb/militray-men-sky-diving-128880.jpg Raising Awareness of your Brand - How ‘growth marketing’ utilises the special forces approach to scale a business. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1683221215663-C0RIC8CNQG9C2IX5Y8S8/Brand-Building+playbook+Mockup+2.jpg Raising Awareness of your Brand - How ‘growth marketing’ utilises the special forces approach to scale a business. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/why-your-marketing-strategy-should-be-based-on-the-mere-exposure-principle-of-neuroscience monthly 0.5 2023-08-29 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/01fe2efd-d7dc-4a5a-89da-d2f18fe8c589/Mere+exposure+article.jpg Raising Awareness of your Brand - Why your marketing strategy should be based on the ‘Mere Exposure’ effect of neuroscience. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1683221215663-C0RIC8CNQG9C2IX5Y8S8/Brand-Building+playbook+Mockup+2.jpg Raising Awareness of your Brand - Why your marketing strategy should be based on the ‘Mere Exposure’ effect of neuroscience. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/link-your-brands-touchpoints-to-positive-emotions-to-trigger-strong-recall monthly 0.5 2023-07-20 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/252a0546-71bb-4f43-96a9-b5fe33cd61fc/VOUK+Enamel+Mug+Mock-Up+copy.jpg Raising Awareness of your Brand - Link your brand’s touchpoints to positive emotions to trigger strong recall - Make it stand out A merchandise concept we made for Veteran Owned (UK) back to highlight this innovative strategy. https://www.hiatus.design/notes/the-neuroscience-of-behaviour-and-marketing-are-very-similar-heres-why monthly 0.5 2023-08-29 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/f8e6cd93-eb78-47d4-946a-6f4149b66bf8/funny-puppy-2022-11-09-16-53-45-utc+2.jpg Raising Awareness of your Brand - The neuroscience of behaviour and marketing are very similar – here’s why - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1683221215663-C0RIC8CNQG9C2IX5Y8S8/Brand-Building+playbook+Mockup+2.jpg Raising Awareness of your Brand - The neuroscience of behaviour and marketing are very similar – here’s why - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/what-brand-equity-is-and-why-should-you-be-bothered-about-it monthly 0.5 2023-08-29 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1687892263614-7X943K32QBJEEIWAHBDJ/loving-couple-of-toys-celebrating-an-important-d-2022-11-09-14-55-50-utc+2.jpg Raising Awareness of your Brand - What ‘brand equity’ is, and why should you be bothered about it. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1683221215663-C0RIC8CNQG9C2IX5Y8S8/Brand-Building+playbook+Mockup+2.jpg Raising Awareness of your Brand - What ‘brand equity’ is, and why should you be bothered about it. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/marketers-dont-just-raise-awareness-raise-excitement-for-your-brand monthly 0.5 2023-08-29 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/7573080b-7732-4c5e-8db5-33f60f991e20/Marketers+raise+excitment.jpg Raising Awareness of your Brand - Marketers: Don’t just raise awareness, raise excitement for your brand! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/22cf8e2c-5429-42fd-855d-a34fdeef087e/Marketers+raise+excitment+2.jpg Raising Awareness of your Brand - Marketers: Don’t just raise awareness, raise excitement for your brand! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/marketing-is-like-trying-to-melt-an-ice-cube-do-it-effectively-to-raise-the-temperature monthly 0.5 2023-08-29 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1a1b351d-1253-4b69-8a16-500f83d0941e/gin-tonic-alcoholic-cocktail-drink-with-dry-gin-r-2022-02-08-15-00-39-utc+2.jpg Raising Awareness of your Brand - Growth Marketing is like trying to melt an ice cube: do it effectively to raise the temperature - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1de968be-ec52-45cd-8aff-04037bc4242c/gin-tonic-lime-alcoholic-cocktail-drink-with-dry-g-2022-10-10-19-16-50-utc+2.jpg Raising Awareness of your Brand - Growth Marketing is like trying to melt an ice cube: do it effectively to raise the temperature - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1683221215663-C0RIC8CNQG9C2IX5Y8S8/Brand-Building+playbook+Mockup+2.jpg Raising Awareness of your Brand - Growth Marketing is like trying to melt an ice cube: do it effectively to raise the temperature - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/5-quick-marketing-wins-to-defeat-the-cost-of-living-crisis monthly 0.5 2023-08-29 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/4402f406-e37f-4ea2-9425-3515f2e3976b/marketing+tactics+in+a+cost-of-living+crisis1.jpg Raising Awareness of your Brand - 5 quick marketing wins to defeat the cost-of-living crisis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/fee6c72d-31d5-4c53-a40b-4e0bb35b3f83/marketing+tactics+in+a+cost-of-living+crisis2.jpg Raising Awareness of your Brand - 5 quick marketing wins to defeat the cost-of-living crisis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1683221215663-C0RIC8CNQG9C2IX5Y8S8/Brand-Building+playbook+Mockup+2.jpg Raising Awareness of your Brand - 5 quick marketing wins to defeat the cost-of-living crisis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/enter-the-brand-building-playbook monthly 0.5 2023-05-04 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1683021728904-4UJITS0BPPMH8ZP8NGFQ/Brand-Building+playbook+Mockup+2.jpg Raising Awareness of your Brand - Enter: The Brand-Building Playbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/if-you-run-a-lean-organisation-dont-get-a-custom-coded-website-heres-why monthly 0.5 2023-04-20 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1681413341967-YCG8IDOPQZ0SFHI8JULD/gymnast-jumping-on-beam-2022-03-07-23-55-53-utc.jpg Raising Awareness of your Brand - If you run a lean organisation, don’t get a custom-coded website. Here’s why: - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/c97e2bec-6e5e-468d-b9d7-79166138568e/Website+performance+metaphor.jpg Raising Awareness of your Brand - If you run a lean organisation, don’t get a custom-coded website. Here’s why: - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/scale-up-series-what-is-experiential-marketing monthly 0.5 2023-08-29 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1679672686506-D2LWH1SBZLT7F9MMXVQW/submarine-on-the-coral-reef.jpg Raising Awareness of your Brand - Scale-up series: what is experiential marketing? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/if-you-offer-complex-services-consider-making-a-shadow-brand-to-use-as-a-lead-magnet monthly 0.5 2023-04-20 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/f7502533-fcc2-49db-97b3-7cc6ceff5f1d/shadow+brand.jpg Raising Awareness of your Brand - If you offer complex services, consider making a shadow brand to use as a lead magnet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/scale-up-series-what-is-a-brand-activation-and-when-should-you-do-it monthly 0.5 2023-04-20 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/0601b7cc-ff1d-4db2-82ae-aa3a70501d7d/brand+activation.jpg Raising Awareness of your Brand - Scale-up series: What is a brand activation, and when should you do it? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/scale-up-series-what-are-your-brand-touchpoints monthly 0.5 2023-04-20 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/3fb20b11-bf00-4467-badf-ae84bfb10a4d/brand+touchpoints.jpg Raising Awareness of your Brand - Scale-up series: What are your brand ‘touchpoints’? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/what-invitational-marketing-is-and-why-your-strategy-should-include-it monthly 0.5 2023-04-20 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/8b16d661-5fad-4c5c-b985-efce0f8228e7/pexels-daisy-anderson-5582253+2.jpg Raising Awareness of your Brand - What invitational marketing is, and why your strategy should include it. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/stop-neglecting-your-website-to-focus-on-social-media-marketing monthly 0.5 2023-05-04 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/3ecf558e-d197-4955-bea3-c3080c15dc84/laptop+opening+%28small%29.jpg Raising Awareness of your Brand - Stop neglecting your website to focus on social media marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/tighter-internet-privacy-will-force-marketers-into-exploring-new-outreach-ideas-whether-youre-ready-to-or-not monthly 0.5 2023-04-20 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/76079cc1-77f0-4c69-ac2a-b65e34b5b4e1/icebreaker.jpg Raising Awareness of your Brand - Tighter internet privacy will force marketers into exploring new outreach ideas, whether your culture is ready to or not. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/36a69715-8ccb-4e03-8be1-f7104a1085ac/beached+ship.jpg Raising Awareness of your Brand - Tighter internet privacy will force marketers into exploring new outreach ideas, whether your culture is ready to or not. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/how-are-you-attracting-leads-to-your-business-in-2023 monthly 0.5 2023-04-20 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/660b69ef-88ee-4ce8-8f84-647966df26ee/How+are+you+attracting+leads+to+your+business+in+2023.jpg Raising Awareness of your Brand - How are you attracting leads to your business in 2023? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/what-is-your-brands-personality monthly 0.5 2023-04-20 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/b4f289c2-7a60-4d04-abd3-c5b7d4ee45ed/what+is+your+brand%27s+personality.jpg Raising Awareness of your Brand - What is your brand’s personality? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/traditional-marketing-is-dead-get-over-it monthly 0.5 2023-04-21 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/ce8185f3-42c8-4c98-9413-1104a644cc62/Marketing+is+dead+2+2.jpg Raising Awareness of your Brand - Traditional marketing is dead. Get over it. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/map-out-your-customer-journeys-to-see-your-branding-gaps monthly 0.5 2023-04-21 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1670835547606-SIYRXEU3XQM1VP0YK2QL/Customer+journey+mapping+in+brand+design+process.jpg Raising Awareness of your Brand - Map out your customer journeys to see your branding gaps - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/what-is-a-key-customer-demographic-analysis-and-how-do-you-do-it monthly 0.5 2023-04-21 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/713fd60e-aeef-4878-9d7c-dbf2351e1631/Small+version.jpg Raising Awareness of your Brand - What is a key customer demographic analysis, and how do you do it? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/why-you-should-optimise-your-branding-for-mobile-first-customer-journeys monthly 0.5 2023-04-21 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/2dfc0892-65b1-4e7a-b1fe-ec9435f5898e/pexels-matheus-bertelli-799443.jpg Raising Awareness of your Brand - Why you should optimise your branding for mobile-first customer journeys - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/start-up-series-why-you-should-have-a-square-landscape-and-portrait-orientated-logo monthly 0.5 2023-04-21 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/67e6939d-7ae9-4382-823e-6c83f9d4077f/ocean+triple+project+proposal.jpg Raising Awareness of your Brand - Start-up series: Why you should have a square, landscape and portrait-orientated logo. - Make it stand out Square logo proportions used on an A4 landscape project deck (where there is ample space to read the cover) to allow the sea background to show through and increase the speed of comprehension as to what the project is about. https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/f5f872c6-e84e-4ee0-b47b-4cb6b9de9474/ocean+rowing+Business_Card_Mockup+%28small+web%29.jpg Raising Awareness of your Brand - Start-up series: Why you should have a square, landscape and portrait-orientated logo. - Make it stand out A landscape rectangle orientation used to maximise on legibility where space is at a premium on small business cards. https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/b794eebf-34b6-44cb-ad3e-ca6743c7fa26/phone_case_mockup_01.jpg Raising Awareness of your Brand - Start-up series: Why you should have a square, landscape and portrait-orientated logo. - Make it stand out A portrait-orientated combination mark that maximises on the small space available for brand exposure on a mobile phone case https://www.hiatus.design/notes/the-hidden-dangers-of-blanding monthly 0.5 2023-04-21 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/2ffd2e82-5ce4-406c-9cf8-e4f071627399/pexels-yehan-ashoka-2378855.jpg Raising Awareness of your Brand - The hidden dangers of ‘blanding’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/five-tactics-to-reduce-creative-groupthink-in-your-business monthly 0.5 2023-04-21 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/d72d3dd8-b77e-40ca-82fd-c0fde21519e5/pexels-pixabay-53214.jpg Raising Awareness of your Brand - Five tactics to reduce creative groupthink in your business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/red-team-use-conflict-to-test-your-brands-strategy monthly 0.5 2023-04-21 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/956b086c-552f-4d73-abf9-14a825445bf1/pexels-cottonbro-4753992.jpg Raising Awareness of your Brand - Redteaming: use war-planning simulations to pressure test your brand’s strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/pre-mortem-to-save-your-brands-life-imagine-its-demise monthly 0.5 2023-04-21 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/889fdb3a-4f39-4849-893f-27351f6e18e5/pexels-rodnae-productions-6129682.jpg Raising Awareness of your Brand - Pre-mortem: to save your brand’s life; imagine its demise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/branding-for-smart-cities monthly 0.5 2023-04-21 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/ea2389e1-89e6-4084-97f8-ee3951ebb94a/pexels-sergio-souza-3641004.jpg Raising Awareness of your Brand - Building brands for the smart cities market - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/start-up-series-a-brand-is-more-than-just-a-logo monthly 0.5 2023-04-21 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/5da07619-eb6f-4179-bd53-6f7f92e2faa7/pexels-polina-tankilevitch-4109267+2.jpg Raising Awareness of your Brand - Start-up series: A brand is more than just a logo. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/retainer-packages monthly 0.5 2023-04-27 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/57d33f00-2f47-411b-b9a7-e1af8b2e94a9/Lightbox+Sign+Mockup+white.jpg Raising Awareness of your Brand - Retainer packages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/start-up-series-why-you-need-a-vector-logo monthly 0.5 2023-04-21 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/57ba5134-0d08-4aab-bc73-dd6bdd3538f7/pexels-francesco-ungaro-1670977.jpg Raising Awareness of your Brand - Start-up series: Why you need a vector logo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/why-you-need-a-logo-with-an-alpha-channel monthly 0.5 2023-04-21 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/c2e7202b-8d99-4864-8ae0-2b28decbc3ae/pexels-aline-lira-1837732.jpg Raising Awareness of your Brand - Start-up series: Why you need a logo with an alpha channel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/bobsleigh-baird monthly 0.5 2023-04-27 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1681836864986-OLX5P2EBSXKIZQIOCI86/Team+Bobsleigh+Baird+brand+design%2C+by+Haus+of+Hiatus4.jpg Raising Awareness of your Brand - Brand Design: Bobsleigh Baird - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1681969569252-BQWZMQN6B4DFM7KROMAM/Team+Bobsleigh+Baird+brand+design%2C+by+Haus+of+Hiatus1.jpg Raising Awareness of your Brand - Brand Design: Bobsleigh Baird https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1681969572673-4ZYJK84SVNAE8ZV77YI6/Team+Bobsleigh+Baird+brand+design%2C+by+Haus+of+Hiatus3.jpg Raising Awareness of your Brand - Brand Design: Bobsleigh Baird https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1681969572145-0ZM8AROAWA3NC6USF6BI/Team+Bobsleigh+Baird+brand+design%2C+by+Haus+of+Hiatus4.jpg Raising Awareness of your Brand - Brand Design: Bobsleigh Baird https://www.hiatus.design/notes/corpus-clothing monthly 0.5 2023-04-27 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1681833669256-ZYENOAJ2LH3D7UEHJS6X/Corpus+Clothing+brand+design%2C+by+Haus+of+Hiatus2.jpg Raising Awareness of your Brand - Brand Design: Corpus clothing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1681835252807-JICS2DE78USI4TSC7NHT/Corpus+Clothing+brand+design%2C+by+Haus+of+Hiatus1.jpg Raising Awareness of your Brand - Brand Design: Corpus clothing https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1681835253441-CT8HIYWAH9TJ9HW8JMR8/Corpus+Clothing+brand+design%2C+by+Haus+of+Hiatus2.jpg Raising Awareness of your Brand - Brand Design: Corpus clothing https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1681835255150-7YKIJYWM851IJEWQCQVP/Corpus+Clothing+brand+design%2C+by+Haus+of+Hiatus3.jpg Raising Awareness of your Brand - Brand Design: Corpus clothing https://www.hiatus.design/notes/commando-sundials monthly 0.5 2023-04-27 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/e4e5e6d3-c1f0-4f6b-90de-4e9a0a944b46/Commando+Sundials+logo%2C+by+Haus+of+Hiatus3.jpg Raising Awareness of your Brand - Brand Design: Commando Sundials - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1682009233587-LU0RPJTVD6WWU4RFYF1W/Commando+Sundials+logo%2C+by+Haus+of+Hiatus1.jpg Raising Awareness of your Brand - Brand Design: Commando Sundials https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1682009239826-VDQYW0XBZJHYJ702RKBV/Commando+Sundials+logo%2C+by+Haus+of+Hiatus2.jpg Raising Awareness of your Brand - Brand Design: Commando Sundials https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1682009239826-BYPNBHO0EAQ5HMCPKMQI/Commando+Sundials+logo%2C+by+Haus+of+Hiatus3.jpg Raising Awareness of your Brand - Brand Design: Commando Sundials https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1682009242660-XG0ICB71VJT7RFNQWAQT/Commando+Sundials+logo%2C+by+Haus+of+Hiatus4.jpg Raising Awareness of your Brand - Brand Design: Commando Sundials https://www.hiatus.design/notes/brand-perception-comes-from-more-than-just-your-logo monthly 0.5 2023-04-18 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/12de57da-1cb7-4aef-a67e-9b8e6cb13d52/pexels-wilson-vitorino-3260090.jpg Raising Awareness of your Brand - Start-up series: Be clear with your logo’s messaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/metaphors-in-branding-how-literal-does-your-companys-name-and-logo-need-to-be monthly 0.5 2023-04-21 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/7eac6107-3439-4b85-8d5a-0cf7cb02e2e6/pexels-alexandre-peregrino-13437340.jpg Raising Awareness of your Brand - Metaphors in branding: how literal does your company’s name and logo need to be? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/cognitive-dissonance monthly 0.5 2023-04-21 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/0a3e17bf-a794-4ff6-93bc-8d16198c316e/pexels-anna-shvets-4587995.jpg Raising Awareness of your Brand - What is cognitive dissonance and why your brand directors should take it seriously - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/does-the-creative-sector-have-an-intelligence-deficit monthly 0.5 2023-04-21 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/002ba9af-7374-4268-9259-9538d77202ae/mannequin-with-the-paper-shopping-bag-on-his-head-2022-08-01-02-03-56-utc.jpg Raising Awareness of your Brand - Does the creative sector have an intelligence deficit? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/notes/category/digital+marketing monthly 0.5 https://www.hiatus.design/notes/category/conversion+funnel monthly 0.5 https://www.hiatus.design/notes/category/Lillehammer+competition monthly 0.5 https://www.hiatus.design/notes/category/Clothing+brand+for+mental+health+fundraising monthly 0.5 https://www.hiatus.design/notes/category/Adam+Baird+sliding+season monthly 0.5 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Engage all of the stakeholders early. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/growing-a-start-up/what-is-the-halo-effect-and-why-does-it-matter-to-your-brand monthly 0.5 2024-04-16 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/7329825a-3ead-41fc-9be5-d1134fb274e4/What+is+the+%E2%80%98Halo+effect%E2%80%99+and+why+does+it+matter+to+your+brand%3F.jpg Our Advice on Growing a Brand - What is the ‘Halo effect’ and why does it matter to your brand? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/growing-a-start-up/what-is-brand-signposting-and-how-much-of-it-do-you-need monthly 0.5 2024-03-02 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/e03f04c5-e102-4a98-9207-98cdb791d725/GPS+navigation+2.jpg Our Advice on Growing a Brand - What is ‘brand signposting’ and how much of it do you need? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/growing-a-start-up/our-step-by-step-guide-to-rebranding-an-acronym-named-company monthly 0.5 2024-02-29 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/a121a05c-598b-4e45-8531-bfc25b8e089d/rebranding+an+acronym-named+company.jpg Our Advice on Growing a Brand - Our step-by-step guide to rebranding an acronym-named company - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/growing-a-start-up/dont-know-how-to-position-your-brand-start-by-researching-the-semiotic-signs-of-your-marketplace monthly 0.5 2024-02-19 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/3bd4aaba-495d-4703-8f14-8961ac808f14/archaeological-1-excavations+2+3.jpg Our Advice on Growing a Brand - Don’t know how to position your brand? 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Start by researching the semiotic signs of your marketplace. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/growing-a-start-up/what-is-the-availability-heuristic-and-how-can-it-accelerate-startup-growth monthly 0.5 2023-10-30 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/0b7a20cd-2728-48d6-b70a-c7de660de9c2/available-seats-in-front-of-the-wall-2022-12-16-01-20-59-utc.jpg Our Advice on Growing a Brand - What is the Availability Heuristic, and How Can it Accelerate Startup Growth? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/growing-a-start-up/why-your-staff-are-your-best-brand-ambassadors monthly 0.5 2023-10-13 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/bd9fe9bc-2f16-4118-8a00-ebd4d5bfc859/extreme-athlete-doing-a-front-flip-in-front-of-a-b-2021-08-28-16-10-46-utc+2.jpg Our Advice on Growing a Brand - Why your staff are your best brand ambassadors. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/growing-a-start-up/what-is-a-growth-hypothesis monthly 0.5 2023-09-28 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/ba271bad-5a80-4665-90f6-2f658e6a5c7e/top-view-different-sizes-zucchini-on-dark-backgrou-2021-09-01-17-46-37-utc+2+2.jpg Our Advice on Growing a Brand - What is a growth hypothesis? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/growing-a-start-up/what-is-the-build-measure-learn-feedback-loop monthly 0.5 2023-09-27 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/2a73d698-3d9a-48e9-9dca-aa5597fe9dc9/little-kid-boy-having-fun-with-building-and-creati-2021-10-04-18-05-50-utc+2.jpg Our Advice on Growing a Brand - What is the build-measure-learn feedback loop? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/growing-a-start-up/your-brand-should-enter-the-room-before-you-do monthly 0.5 2023-09-26 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/5e3e02aa-3847-44bf-b6eb-143d599f9312/shadow-of-man-on-hotel-room-door-2022-03-04-01-51-48-utc+2.jpg Our Advice on Growing a Brand - Your Brand Should Enter the Room Before You Do. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/growing-a-start-up/what-is-an-mvp-and-why-is-it-important monthly 0.5 2023-09-25 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/fdd2fadd-8a94-497b-9c5b-4ce6708a0d98/small-hunan-like-robot-sited-on-the-table-modern-2022-12-24-00-47-37-utc+2.jpg Our Advice on Growing a Brand - What is an MVP and why is it important? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/growing-a-start-up/what-does-freemium-mean monthly 0.5 2023-09-20 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/98555a1d-5450-4f27-8388-f731698501be/horse-and-unicorn-on-the-chessboard-2022-11-15-02-12-35-utc+2.jpg Our Advice on Growing a Brand - What does ‘freemium’ mean? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/growing-a-start-up/what-are-vanity-metrics monthly 0.5 2023-09-19 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/aff31566-9350-447e-ba17-e4aa5d66f147/muscular-athletic-bodybuilder-fitness-model-posing-2021-08-28-23-04-31-utc+2.jpg Our Advice on Growing a Brand - What are vanity metrics? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/growing-a-start-up/what-is-marginal-gains-theory monthly 0.5 2023-09-18 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/94852a47-5add-41e7-988f-cef3e2ffa932/stack-of-rocks-in-mountains-santa-caterina-valfur-2022-03-04-01-55-11-utc+2.jpg Our Advice on Growing a Brand - What is marginal gains theory? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/growing-a-start-up/what-is-a-scale-up-business monthly 0.5 2023-09-14 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/c186f4f0-e023-41fd-b867-5d523b4ac8cf/a-breeding-colony-of-emperor-penguins-one-adult-a-2022-03-04-02-40-34-utc+2.jpg Our Advice on Growing a Brand - What is a scale-up business? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/growing-a-start-up/what-is-a-leap-of-faith-assumption monthly 0.5 2025-07-17 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/3b62a029-3a00-4144-a97f-ff69f4ae753b/Base+jumpers+%28small%29.jpg Our Advice on Growing a Brand - What is a leap of faith assumption? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/growing-a-start-up/what-is-quiet-hiring monthly 0.5 2023-09-24 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/2bbd11c7-0f8c-4e6e-9130-6e655086fd23/quiet+hiring.jpg Our Advice on Growing a Brand - What is quiet hiring? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/growing-a-start-up/how-to-avoid-becoming-a-graveyard-brand monthly 0.5 2023-09-11 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/9f92ddda-e393-4dbb-978a-f205ba051848/scuba-divers-examining-the-famous-uss-kittiwake-su-2022-12-20-12-40-01-utc+2+2+2.jpeg Our Advice on Growing a Brand - How to avoid becoming a ‘graveyard brand’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/growing-a-start-up/what-is-the-genchi-genbutsu-principle-and-how-do-we-use-it-to-design-your-brand monthly 0.5 2023-08-30 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/34483290-a6fb-438f-9170-e5ed3bd805cc/pexels-christian-buergi-11001352+2.jpg Our Advice on Growing a Brand - What is the Genchi Genbutsu principle and how do we use it to design your brand? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/growing-a-start-up/how-to-deal-with-low-ballers monthly 0.5 2023-08-22 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/ded43d1f-4032-470a-9d72-71b144d76799/how+to+deal+with+low+ballers.jpg Our Advice on Growing a Brand - How to deal with ‘low-ballers’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/growing-a-start-up/brand-designers-vs-graphic-designers-whats-the-difference monthly 0.5 2023-08-29 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/a7dbea8d-727f-45cd-8654-706febdfbc0e/three-pairs-of-shoes-with-different-sizes-on-the-b-2023-03-23-22-26-09-utc+2.jpg Our Advice on Growing a Brand - Brand Designers vs Graphic Designers: what’s the difference? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hiatus.design/growing-a-start-up/how-to-design-a-logo-for-an-expedition monthly 0.5 2023-07-08 https://images.squarespace-cdn.com/content/v1/62fcaff1d0dd5e3177e7aac4/1674923200167-YI2C23O176L5TBN6AS1R/colour+mockup+on+white+card+%28small%29.jpg Our Advice on Growing a Brand - How to design a logo for an expedition - Make it stand out The branding we designed for the Frozen Dagger expedition that sets out in winter 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