What is a scale-up business?
Importance of innovation in scale-up business growth, Case studies of successful scale-up businesses, Maintaining entrepreneurial spirit in a growing company, Strategies for efficient scaling of a business, Investment opportunities in scale-up companies, Challenges faced by scale-up businesses in expansion, How do scale-up businesses achieve rapid growth?, Difference between start-ups and scale-up businesses, Characteristics of successful scale-up companies, What is a scale-up business in entrepreneurship? Chris Shirley MA FRGS Importance of innovation in scale-up business growth, Case studies of successful scale-up businesses, Maintaining entrepreneurial spirit in a growing company, Strategies for efficient scaling of a business, Investment opportunities in scale-up companies, Challenges faced by scale-up businesses in expansion, How do scale-up businesses achieve rapid growth?, Difference between start-ups and scale-up businesses, Characteristics of successful scale-up companies, What is a scale-up business in entrepreneurship? Chris Shirley MA FRGS

What is a scale-up business?

A scale-up business is a company that has moved beyond the start-up phase and has demonstrated the potential for rapid and sustained growth. Scale-up businesses are typically characterised by their ability to increase revenue and expand their operations at an exponential rate, often using innovative technologies or business models to drive growth. Read on to find out more.

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What is a leap of faith assumption?
Strategies for mitigating risks associated with leap of faith assumptions, Testing and validating leap of faith assumptions in business, Lean Start-up methodology and leap of faith assumptions, Challenges of relying on leap of faith assumptions in startups, When should entrepreneurs make leap of faith assumptions?, Examples of leap of faith assumptions in successful companies, Importance of leap of faith assumptions in business strategy, How to make a leap of faith assumption for a startup, Definition of leap of faith assumption in business, What is a leap of faith assumption in entrepreneurship? Chris Shirley MA FRGS Strategies for mitigating risks associated with leap of faith assumptions, Testing and validating leap of faith assumptions in business, Lean Start-up methodology and leap of faith assumptions, Challenges of relying on leap of faith assumptions in startups, When should entrepreneurs make leap of faith assumptions?, Examples of leap of faith assumptions in successful companies, Importance of leap of faith assumptions in business strategy, How to make a leap of faith assumption for a startup, Definition of leap of faith assumption in business, What is a leap of faith assumption in entrepreneurship? Chris Shirley MA FRGS

What is a leap of faith assumption?

A leap of faith assumption is an assumption or hypothesis made by an entrepreneur or business leader that has yet to be proven through empirical evidence or data. It is a critical assumption or core belief about a new product, service, or business model that forms the basis for the company's strategy and direction. This how we understand it:

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What is quiet hiring?
How to implement quiet hiring effectively in HR practices, Quiet hiring vs. traditional job search: Pros and cons, Examples of companies using quiet hiring techniques, Impact of quiet hiring on diversity in the workforce, Confidential recruitment methods for high-level positions, When is quiet hiring a suitable recruitment strategy?, Disadvantages of quiet hiring in the hiring process, How does quiet hiring benefit passive job seekers?, Advantages of quiet hiring for companies, What is quiet hiring in recruitment? Chris Shirley MA FRGS How to implement quiet hiring effectively in HR practices, Quiet hiring vs. traditional job search: Pros and cons, Examples of companies using quiet hiring techniques, Impact of quiet hiring on diversity in the workforce, Confidential recruitment methods for high-level positions, When is quiet hiring a suitable recruitment strategy?, Disadvantages of quiet hiring in the hiring process, How does quiet hiring benefit passive job seekers?, Advantages of quiet hiring for companies, What is quiet hiring in recruitment? Chris Shirley MA FRGS

What is quiet hiring?

Quiet hiring is a recruitment method in which companies fill open positions without publicising the job listing or making a formal announcement. Instead, they reach out to passive job seekers or members of their professional network who might be a good fit for the role. The goal of quiet hiring is to fill positions with top talent quickly and discreetly, without attracting a large volume of applications from unqualified candidates. This is the impact on start-ups:

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How to avoid becoming a ‘graveyard brand’
Strategies to stay relevant in a dynamic market, Adapting to changing consumer preferences in business, Purpose-driven marketing for brand loyalty, The impact of digital transformation on brand survival, Building lasting customer relationships for brands, Importance of brand innovation in the market, Tips for brand longevity and success, Surviving in the ever-evolving business landscape, Brand design and growth marketing strategies, How to avoid becoming a graveyard brand Chris Shirley MA FRGS Strategies to stay relevant in a dynamic market, Adapting to changing consumer preferences in business, Purpose-driven marketing for brand loyalty, The impact of digital transformation on brand survival, Building lasting customer relationships for brands, Importance of brand innovation in the market, Tips for brand longevity and success, Surviving in the ever-evolving business landscape, Brand design and growth marketing strategies, How to avoid becoming a graveyard brand Chris Shirley MA FRGS

How to avoid becoming a ‘graveyard brand’

In today's ever-evolving business landscape, the fate of many brands lies in a precarious balance. Some brands thrive and flourish, while others wither away into obscurity, becoming what we call "graveyard brands." These are brands that have failed to adapt to changing consumer preferences, technological advancements, or market dynamics.

To avoid becoming a graveyard brand, companies must adopt a proactive approach to brand design and growth marketing.

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What is the Genchi Genbutsu principle and how do we use it to design your brand?
Using Genchi Genbutsu to understand customer behaviour, Why Genchi Genbutsu is crucial for problem-solving, Applying Genchi Genbutsu in brand design, Continuous improvement using Genchi Genbutsu, Enhancing customer experience through firsthand observation, Reducing waste with Toyota Production System, Improving quality through Genchi Genbutsu, How to apply Genchi Genbutsu in business, Toyota Production System principles, Genchi Genbutsu meaning and benefits Chris Shirley MA FRGS Using Genchi Genbutsu to understand customer behaviour, Why Genchi Genbutsu is crucial for problem-solving, Applying Genchi Genbutsu in brand design, Continuous improvement using Genchi Genbutsu, Enhancing customer experience through firsthand observation, Reducing waste with Toyota Production System, Improving quality through Genchi Genbutsu, How to apply Genchi Genbutsu in business, Toyota Production System principles, Genchi Genbutsu meaning and benefits Chris Shirley MA FRGS

What is the Genchi Genbutsu principle and how do we use it to design your brand?

Whenever we’re designing a brand or running a rebranding project, a profound Japanese philosophy guides our approach: Genchi Genbutsu – which translates as "go and see for yourself" or "go to the source,".

This principle is the cornerstone of how we reshape and redefine brands. Originally pioneered by Toyota as their production system, Genchi Genbutsu transcends industries, offering a transformative methodology that goes beyond the surface to unearth the essence of your brand by seeing and experiencing the culture of your organisation. We find the best way to communicate it, is to first experience it!

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How to deal with ‘low-ballers’
Maintaining value in client negotiations SME, Navigating price negotiations as a freelancer, Client negotiation tactics for small businesses, Strategies for dealing with low-ball offers, Balancing professionalism and negotiation with clients, Tips for setting pricing boundaries with clients, Managing client negotiations for freelancers, Negotiating fair rates with clients SME, How to handle clients who negotiate prices down, Dealing with low-ball clients freelancer Chris Shirley MA FRGS Maintaining value in client negotiations SME, Navigating price negotiations as a freelancer, Client negotiation tactics for small businesses, Strategies for dealing with low-ball offers, Balancing professionalism and negotiation with clients, Tips for setting pricing boundaries with clients, Managing client negotiations for freelancers, Negotiating fair rates with clients SME, How to handle clients who negotiate prices down, Dealing with low-ball clients freelancer Chris Shirley MA FRGS

How to deal with ‘low-ballers’

Dealing with clients who’re "low ballers" requires a well-crafted strategy that balances the need to secure fair compensation with maintaining professional integrity and fostering healthy client relationships. This is how we find it works best:

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How to brand an ocean rowing team
The role of branding in securing funding for ocean rowing teams., Branding tips for aspiring Talisker Whiskey Atlantic challengers, Effective branding for ocean rowing teams in the Talisker Whiskey Atlantic challenge, Steps to develop branding for Talisker Whiskey Atlantic challenge teams, Ocean rowing team branding strategies, Creating a professional brand for Talisker Whiskey Atlantic challenge participants, How to design branding for sports teams in the Talisker Whiskey Atlantic challenge, Building a strong brand identity for ocean rowing teams, Importance of branding for Talisker Whiskey Atlantic challenge, Ocean rowing team branding guide Chris Shirley MA FRGS The role of branding in securing funding for ocean rowing teams., Branding tips for aspiring Talisker Whiskey Atlantic challengers, Effective branding for ocean rowing teams in the Talisker Whiskey Atlantic challenge, Steps to develop branding for Talisker Whiskey Atlantic challenge teams, Ocean rowing team branding strategies, Creating a professional brand for Talisker Whiskey Atlantic challenge participants, How to design branding for sports teams in the Talisker Whiskey Atlantic challenge, Building a strong brand identity for ocean rowing teams, Importance of branding for Talisker Whiskey Atlantic challenge, Ocean rowing team branding guide Chris Shirley MA FRGS

How to brand an ocean rowing team

Embarking on the Talisker Whiskey Atlantic challenge but feeling lost about where to begin? Don't worry, we've got you covered!

Before you start chasing investors or shopping for gear, focus on one crucial aspect: your team's branding. Discover why a strong brand identity is essential for ocean rowing teams and follow our step-by-step guide to designing a captivating brand that attracts investors and sponsors and sets you apart from the competition.

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