Trip Flare Metrics
For most companies, the first signs of growth and future sales aren’t invoices or purchase orders, they’re small changes in awareness and engagement.
These signals are easy to overlook if you’re only focused on closing sales, but they’re often the first proof that your message is landing and that your target audience is taking notice. This is where the law of least mental effort really comes into play.
What is ‘Mindshare’ and How Do You Measure It?
If you’ve not heard of it before, mindshare is the level of awareness, salience, and mental availability a brand occupies in the minds of its target audience.
It's not just about being known, it’s about being remembered first, associated with relevance, trust, and emotional resonance.
Website Design vs. Presentation / Pitch Deck Design
When designing information transfer to drive sales conversions (bottom of the funnel) or boost brand awareness (top of the funnel), many businesses make a critical mistake, treating their website like an online pitch deck.
While both serve to communicate your brand’s value and the unique problems your product / service solves, they operate in fundamentally different ways.