What is a Brand Moat and How Do You Build One?
In today’s overcrowded digital landscape, standing out isn’t enough. The real goal is to stay ahead, even when imitators try to follow. This is where the idea of a brand moat comes in.
What is Brand Excitement and How Do You Accurately Measure it?
Brand Excitement.
It’s not just about recognition or loyalty. It’s about buzz, emotion, movement.
And while it can feel intangible, it can be measured, if you know what to look for.